At the moment competition for jobs is really tough, so for every position there are many, many applications. This means that for a recruiter, whittling down applications to a manageable shortlist can be quite arbitrary based on anything from not liking a particular font to the length of your resume.
When recruiters are faced with 100+ applications for every position, they have to be ruthless in culling down to the final shortlist. So don't jump to conclusions about why you're not getting into the starting blocks - for example many people complain that theire age is a problem when there is no way a recruiter can tell their age from their resume.
Stay ahead of the game by continually refining your resume, refocusing it for each position and ensuring the informatin is relevant and up to date. And remember, every "thanks but no thanks" is one step closer to "yes we want you!"
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